I remember from my earliest childhood that I have always stretched my imagination. Whether it was building model airplanes and tree houses, escaping in fantasy and science fiction or memorizing captivating lines of movies, I have always loved the happiness that I feel immersing my self in the story, experience and effort. In my professional career, I have expanded that immersion to include quality of service as a core expectation, not an unexpected outcome. As the saying goes, if you love what you do it’s not work. 

To understand what Visible Fusion is, I need to explain my professional journey. Having worked in Information Technology for more than 30 years, I have seen the birth of the personal computer, the Internet and the mobile computing platform. I have also experienced the evolution of social media, e-commerce and streaming services. By fusing all of these mediums into one seamless experience, I believe everyone can immerse themselves in an endless number of “worlds”.

As an entrepreneur at heart, I have also avidly watched companies like Disney and Apple leverage each of these mediums to their fullest and set the bar for quality and service.

With Disney, their attention to detail and customer service is best in class. Their fusing of the theme park and movie experiences are legendary. As their portfolio expanded beyond Walt’s core business by gaining ESPN and ABC, the virtual and physical worlds began to merge. With the licensing or acquiring of Pixar, Avatar, Star Wars and Marvel, the number of virtual and physical worlds that Disney can combine has become endless.

With Apple, their focus since inception with the Apple II and Macintosh has been to deliver the user a solution, not a tool kit. While their systems have often been closed to outside development, their success has been in delivering a consistent and scalable, hassle-free experience. The iPhone and iPad have become the standard.

While my career has been very fulfilling, I have always wanted to be a part of something larger. Apple and Disney have been a large part of my life as a consumer but not my career. I have sold and installed many Apple devices over the years but never joined that company. Even though I did apply a few times to Disney, they never hired me. But as a student of how both companies have succeeded, and failed, I started thinking about building my own company, one that can merge the mediums available to today into one experience.

To accomplish this, I started Visible Fusion. Our offering is that we build virtual universes in the web and social media space and combine them with an e-commerce solution in the physical world to provide a revenue stream to support the enterprise. To prove this concept can work, we built our first universe: Missing Support

Missing Support is the support group for those of us who don’t understand how other people don’t come in out of the rain. You don’t have to be mean or a jerk to recognize that there are people in the world that you can point to and say: “Look at that guy. Does he know how foolish he looks doing that?”

If you are going to have a universe, it must have a place to exist. So the home of Missing Support is Miracle Bay. It has suburbs and corporate offices. It has colleges and fraternities. It has bars and restaurants. It has corporate retreats and industrial complexes. Miracle Bay also has a fake news network and a real online shopping mall.

Everything about Missing Support and Miracle Bay blends what is possible in the virtual and physical worlds. While you can read fake news on the Miracle Bay News website, you can buy real items online at the Miracle Bay Mall. You can follow the characters and imaginary businesses of Missing Support in the real world on Facebook and Instagram. You can also post your own memes and comments bringing your experiences to the Missing Support universe.

Missing Support is a never ending immersive experience because there will always be one more person to point out saying or doing something that we just can’t resist finding humor in.

Missing Support – the struggle is real

Matt Petty
CEO and Founder